The Principle of Mentalism: Mind Over Market

By Nicole, Founder of Mystic Ryst

"THE ALL is MIND; The Universe is Mental."

This is the first and most fundamental of the seven Hermetic Principles. It's the foundation upon which all the others rest. And it's the most radical, reality-shifting concept you'll ever encounter in business.

What if I told you that your business exists first in your mind, and only secondarily in physical reality? That your revenue, your client attraction, your brand success—all of it—is a mental creation before it's a material manifestation?

This isn't positive thinking or manifestation fluff. This is the fundamental nature of reality according to ancient Hermetic wisdom: consciousness is primary, matter is secondary. Mind creates reality, not the other way around.

For spiritual entrepreneurs, understanding the Principle of Mentalism is the difference between building a business through force and struggle, and building one through conscious creation and alignment. It's the difference between being at the mercy of market conditions and being the creator of your market reality.

Let's dive deep into what this principle really means and how to apply it to build a business that's a true mental creation—aligned, powerful, and inevitable.

Understanding the Principle of Mentalism

What "THE ALL is MIND" Actually Means

The Kybalion states: "THE ALL is MIND; The Universe is Mental."

THE ALL refers to the infinite, eternal, universal consciousness—what some call God, Source, the Universe, or Infinite Intelligence. According to Hermetic philosophy, THE ALL is pure consciousness, and the entire universe is a mental creation within the mind of THE ALL.

This means:

• The universe is not a physical thing that happens to contain consciousness
• The universe IS consciousness, appearing as physical form
• Everything you perceive as "out there" is actually "in here"—within consciousness
• Matter is condensed thought; energy is thought in motion

The Microcosm and Macrocosm

As above, so below. Just as THE ALL creates the universe through mind, you create your reality through your mind.

You are a microcosm of THE ALL. You have the same creative power on your scale that THE ALL has on the universal scale. Your mind is a fragment of the Universal Mind, with the same creative capacity.

This means:

• Your business is a mental creation within your consciousness
• Your reality is shaped by your thoughts, beliefs, and mental patterns
• Changing your mind literally changes your reality
• You're not discovering your business—you're creating it mentally first

The Three Levels of Mind

Hermetic philosophy recognizes three levels of mind that create your reality:

1. The Conscious Mind - The Thinker

What it is: Your aware, thinking, decision-making mind. The part of you reading these words right now.

In business: Your conscious strategies, plans, decisions, and intentional actions.

Power: About 5% of your creative capacity. Important, but not the whole picture.

2. The Subconscious Mind - The Believer

What it is: Your programming, beliefs, patterns, and conditioning. The autopilot running beneath conscious awareness.

In business: Your unconscious beliefs about money, success, worthiness, and what's possible for you.

Power: About 95% of your creative capacity. This is where the real work happens.

3. The Superconscious Mind - The Knower

What it is: Your connection to Universal Mind, infinite intelligence, divine guidance. Your higher self.

In business: Intuition, inspiration, synchronicity, downloads, and knowing that transcends logic.

Power: Unlimited. This is your direct connection to THE ALL.

The key: Most entrepreneurs work only with the conscious mind (strategy, planning, doing). Masters work with all three levels—aligning conscious intention, subconscious belief, and superconscious guidance.

How Mind Creates Business Reality

The Creation Sequence

1. Thought: Everything begins with a thought in consciousness
2. Belief: Repeated thoughts become beliefs
3. Expectation: Beliefs create expectations about what's possible
4. Perception: Expectations filter what you perceive as real
5. Action: Perception determines what actions you take
6. Results: Actions create results that confirm your original beliefs

This is the mental creation loop. Your current business results are the physical manifestation of your mental patterns.

Example: Two Entrepreneurs, Same Market

Entrepreneur A's mental pattern:

• Thought: "The market is saturated"
• Belief: "There's no room for me"
• Expectation: "I probably won't succeed"
• Perception: Sees only competition and obstacles
• Action: Plays small, undercharges, doesn't market boldly
• Result: Struggles to attract clients, confirming the original belief

Entrepreneur B's mental pattern:

• Thought: "The market is abundant"
• Belief: "There's room for my unique voice"
• Expectation: "I will find my people"
• Perception: Sees opportunities and ideal clients everywhere
• Action: Shows up confidently, charges well, markets authentically
• Result: Attracts aligned clients easily, confirming the original belief

Same market. Different mental realities. Different results.

Your Business as Mental Creation

Your Business Exists in Your Mind First

Before your business exists in the physical world—before the website, the clients, the revenue—it exists as a mental construct in your consciousness.

This mental construct includes:

• Your vision of what's possible
• Your beliefs about what you deserve
• Your expectations about how business works
• Your mental image of success
• Your unconscious programming about money and worth

Your physical business can only manifest to the extent that it exists clearly and believably in your mind first.

The Mental Ceiling

Your business will grow to the edge of your mental capacity to hold it, and no further.

If you can't mentally hold:

• $10K months → You won't create them
• 100 clients → You won't attract them
• A team of 5 → You won't build it
• A 7-figure business → You won't manifest it

Not because you're not capable, but because your mind hasn't created the mental space for it yet.

The solution: Expand your mental capacity before trying to expand your business.

Applying the Principle of Mentalism

1. Master Your Conscious Mind - Intentional Thinking

The practice: Become aware of and direct your thoughts consciously.

How to do it:

• Thought awareness: Notice what you're thinking about your business throughout the day
• Thought selection: Choose thoughts that align with your desired reality
• Mental discipline: Redirect negative or limiting thoughts when they arise
• Visualization: Spend time mentally experiencing your desired business reality
• Affirmation: Speak your desired reality as if it's already true

Example: Instead of "I hope this launch works," think "This launch is successful. Clients are already on their way."

2. Reprogram Your Subconscious Mind - Belief Work

The practice: Identify and transform limiting beliefs that create your current reality.

Common limiting beliefs in business:

• "I'm not good enough"
• "Money is hard to make"
• "I have to work hard to be successful"
• "There's not enough to go around"
• "People like me don't succeed"
• "I don't deserve wealth"

How to reprogram:

• Identify: What beliefs are creating your current results?
• Question: Is this belief actually true, or just a mental pattern?
• Replace: What belief would create your desired results?
• Embody: Feel the new belief in your body, not just think it
• Prove: Take small actions that prove the new belief true

Example: Replace "Money is hard to make" with "Money flows to me easily when I'm aligned." Then notice and celebrate every easy money flow.

3. Access Your Superconscious Mind - Divine Guidance

The practice: Connect to Universal Mind for guidance beyond your personal knowing.

How to access it:

• Meditation: Quiet the conscious mind to hear superconscious wisdom
• Intuition: Trust your gut feelings and inner knowing
• Inspiration: Follow creative downloads and sudden insights
• Synchronicity: Pay attention to meaningful coincidences
• Dreams: Receive guidance through dream symbolism
• Divination: Use tarot, oracle cards, or other tools to access higher wisdom

Example: Before making a major business decision, meditate and ask your superconscious mind for guidance. Trust the answer that comes.

The Mental Creation Process for Business

Step 1: Get Clear on Your Mental Vision

What do you want to create? Not what you think is possible or realistic—what do you actually want?

Questions:

• If anything were possible, what would my business look like?
• How much would I earn?
• Who would I serve?
• What would I offer?
• How would I spend my time?
• How would it feel?

Write it in present tense, as if it already exists: "I have a thriving business serving [ideal clients] through [offers]. I earn [income] while working [hours/schedule]. I feel [emotions]."

Step 2: Identify Mental Blocks

What thoughts, beliefs, or mental patterns are blocking this vision from manifesting?

Common blocks:

• "That's not realistic"
• "I don't know how"
• "I'm not ready"
• "People will judge me"
• "I'll fail"
• "I don't deserve it"

Write them all down. These are the mental obstacles between your current reality and your desired reality.

Step 3: Clear the Blocks

For each limiting belief, ask:

• Is this absolutely true?
• Where did I learn this?
• What would be true if this belief didn't exist?
• What belief would I rather hold?

Then consciously choose a new belief and practice thinking it until it becomes automatic.

Step 4: Embody the Mental Reality

Spend time each day mentally living in your desired reality:

• Visualization: See yourself in your successful business
• Feeling: Feel the emotions of already having it
• Acting as if: Make decisions from your future self
• Speaking: Talk about your business as if it's already successful

The more real it is in your mind, the more inevitable it becomes in physical reality.

Step 5: Take Aligned Action

Mental creation isn't passive visualization—it's active co-creation.

Ask: What would my successful future self do today?

Then do that. Your actions should flow from your mental reality, not from fear or lack.

Mind Over Market: Practical Applications

Pricing

Mental reality creates pricing reality.

• If you mentally believe you're worth $50/hour, you'll struggle to charge $500
• If you mentally hold yourself as premium, premium pricing feels natural
• Your prices are a reflection of your mental self-worth

Practice: Before setting prices, get into the mental state of your highest worth. What would that version of you charge?

Client Attraction

Mental reality creates client reality.

• If you mentally expect difficult clients, you'll attract them
• If you mentally hold the vision of ideal clients, they appear
• Your clients are a mirror of your mental expectations

Practice: Create a detailed mental image of your ideal client. Hold that image consistently. Watch them show up.

Revenue

Mental reality creates revenue reality.

• If you can't mentally hold $10K months, you won't create them
• If you mentally expect money to be hard, it will be
• Your revenue ceiling is your mental ceiling

Practice: Expand your mental capacity for wealth. Visualize larger numbers until they feel normal, not exciting.

Launches

Mental reality creates launch reality.

• If you mentally expect your launch to flop, it probably will
• If you mentally see it as already successful, you'll take different actions
• Your launch energy is determined by your mental state

Practice: Before launching, spend a week mentally living in the successful launch. Feel it as already done.

Common Mentalism Mistakes

Mistake 1: Positive Thinking Without Belief Work

Thinking positive thoughts while holding negative beliefs doesn't work. Your subconscious beliefs will always win.

Solution: Do the deeper work of transforming beliefs, not just thinking different thoughts.

Mistake 2: Mental Creation Without Action

Visualizing success while taking no action is fantasy, not creation.

Solution: Mental creation must be followed by aligned action. Both are required.

Mistake 3: Trying to Control the "How"

Creating the mental vision is your job. How it manifests is the universe's job.

Solution: Hold the vision, take aligned action, and release attachment to how it unfolds.

Mistake 4: Giving Up Too Soon

Mental creation takes time to manifest physically. The lag time between mental and physical can test your faith.

Solution: Trust the process. Keep holding the mental reality even when physical reality hasn't caught up yet.

The Science Behind Mentalism

Modern science is catching up to ancient Hermetic wisdom:

• Quantum physics: The observer affects the observed. Consciousness collapses the wave function.
• Neuroscience: Your brain can't distinguish between vividly imagined and actual experiences. Mental rehearsal creates neural pathways.
• Epigenetics: Your thoughts and beliefs affect gene expression. Mind influences biology.
• Placebo effect: Belief alone can create measurable physical changes.

The Principle of Mentalism isn't mystical woo-woo—it's increasingly supported by cutting-edge science.

The Ultimate Mental Shift

The Principle of Mentalism asks you to make one fundamental shift:

From: "I'll believe it when I see it"
To: "I'll see it when I believe it"

Your business doesn't exist "out there" waiting to be discovered. It exists in your mind, waiting to be created.

You're not at the mercy of market conditions, economic trends, or external circumstances. You're the creator of your market reality through the power of your mind.

This is both empowering and terrifying. It means you're responsible. You can't blame the economy, the algorithm, or your circumstances. Your business is a mental creation, and you're the creator.

The Invitation

What if you took full responsibility for your business as a mental creation?

What if you stopped trying to force physical results and started creating mental realities?

What if you recognized that your mind—not the market—is the primary creative force in your business?

This is the power of the Principle of Mentalism. Not positive thinking. Not manifestation fluff. But the fundamental recognition that consciousness is primary, and your business is a mental creation before it's a physical manifestation.

Master your mind, and you master your market.

What mental reality are you creating for your business? I'd love to hear how you're applying the Principle of Mentalism.