Synchronicity in Business: Reading the Signs

By Nicole, Founder of Mystic Ryst

You think of a potential collaborator and they email you an hour later. You're struggling with a business decision and the perfect book falls off the shelf. You randomly meet someone at a coffee shop who becomes your ideal client. You keep seeing the same number everywhere right before a major breakthrough.

Coincidence? Or something more?

Carl Jung called these meaningful coincidences "synchronicity"—moments when the inner world (your psyche) and the outer world (events) align in ways that can't be explained by cause and effect. These aren't random accidents. They're the universe speaking, your unconscious communicating, or—as Jung believed—evidence of a deeper order underlying reality.

For spiritual entrepreneurs, synchronicity isn't just a fascinating concept—it's a navigation system. When you learn to recognize and work with synchronicity, you gain access to guidance that goes beyond logic, strategy, or market research. You tap into a deeper intelligence that knows things your conscious mind doesn't.

This is business guided by the universe. Let's explore how to read the signs.

Understanding Synchronicity

Jung defined synchronicity as "the simultaneous occurrence of two meaningfully but not causally connected events."

In simpler terms: When your inner state (thoughts, feelings, questions) and outer events (what happens in the world) mirror each other in meaningful ways that can't be explained by coincidence.

Key elements of synchronicity:

• Meaningful: The connection matters to you personally
• Acausal: One didn't cause the other through normal means
• Simultaneous or close in time: The inner and outer events happen around the same time
• Numinous: Often accompanied by a feeling of significance or "rightness"

Synchronicity vs. Coincidence

Coincidence: Random, meaningless alignment
Synchronicity: Meaningful alignment that carries personal significance

The difference isn't in the event itself—it's in the meaning it holds for you.

Types of Synchronicity in Business

1. The Perfect Timing Synchronicity

What it looks like: Things align with perfect timing that couldn't have been planned.

Examples:

• You decide to launch a new offer and the perfect collaborator reaches out the same day
• You're about to give up on a project and receive unexpected funding
• You need a specific skill and someone with that exact expertise appears
• You're ready to hire and the perfect person applies

The message: You're on the right path. The universe is supporting this direction.

2. The Answer Synchronicity

What it looks like: You ask a question and the answer appears through external events.

Examples:

• You're struggling with a decision and overhear a conversation that provides clarity
• You ask for a sign and see it repeatedly
• You're confused about your direction and a book/podcast/article speaks directly to your question
• You pull a tarot card that perfectly addresses your business dilemma

The message: Pay attention. The answer you're seeking is being provided.

3. The Warning Synchronicity

What it looks like: Repeated obstacles or "bad luck" around a particular path.

Examples:

• Every time you try to move forward with a partnership, something falls through
• Technology consistently fails when you're working on a specific project
• You keep getting sick or exhausted when pursuing a particular direction
• Doors keep closing no matter how hard you push

The message: This isn't the right path/timing/approach. Pause and reconsider.

4. The Confirmation Synchronicity

What it looks like: Multiple signs pointing in the same direction.

Examples:

• Three different people mention the same book/teacher/concept in one week
• You keep seeing the same symbol or number
• Multiple opportunities in the same direction appear simultaneously
• Unrelated sources all point to the same message

The message: Pay attention to this theme. It's significant.

5. The Meeting Synchronicity

What it looks like: "Chance" encounters that change your business trajectory.

Examples:

• You sit next to your future business partner on a plane
• You randomly meet your ideal client at an unrelated event
• You bump into someone who provides the exact resource you need
• A "wrong number" call leads to a perfect opportunity

The message: This connection is meant to happen. Explore it.

6. The Number Synchronicity

What it looks like: Seeing the same numbers repeatedly, especially around significant business moments.

Examples:

• Seeing 11:11, 222, 333, or other repeating numbers
• Your launch revenue is exactly a significant number
• Important events keep happening on the same date
• Prices, follower counts, or other metrics align meaningfully

The message: You're in alignment. You're being seen and supported.

How to Recognize Synchronicity

The Feeling

Synchronicity often comes with a distinct feeling:

• A sense of "rightness" or "meant to be"
• Goosebumps or physical sensation
• A feeling of being seen or guided
• A sense of wonder or awe
• A knowing that this matters

Trust the feeling. Your body knows before your mind does.

The Timing

Synchronicity happens when you're:

• At a crossroads or decision point
• Asking for guidance
• In a heightened emotional or spiritual state
• Aligned with your authentic self
• Open and receptive

The more present and open you are, the more synchronicity you'll notice.

The Meaning

Ask yourself:

• What was I just thinking/feeling/asking about?
• How does this event relate to my inner state?
• What meaning does this hold for me personally?
• What is this showing me or confirming?

The meaning is personal. What's synchronistic for you might be random for someone else.

Working with Synchronicity in Business

1. Ask for Signs

You can actively request synchronistic guidance.

How to ask:

• Be specific: "Show me a sign if I should pursue this partnership"
• Set a timeframe: "Give me clarity within the next week"
• Define the sign: "If this is right, show me [specific symbol/event]"
• Stay open: "Show me what I need to know"

Then: Pay attention. The answer will come, often in unexpected ways.

2. Track Patterns

Keep a synchronicity journal:

• Date and describe the synchronistic event
• Note what you were thinking/feeling/asking
• Record the meaning or message you received
• Track what happened after you followed (or ignored) the sign

Over time, you'll see patterns in how the universe communicates with you.

3. Follow the Energy

Synchronicity often comes with energetic flow:

• Doors opening: Things fall into place easily
• Excitement and aliveness: You feel energized
• Ease and grace: Obstacles dissolve
• Support appearing: Help shows up when needed

When you're in sync, there's flow. When you're forcing, there's resistance.

4. Distinguish Between Fear and Guidance

Not every obstacle is a warning. Sometimes resistance is fear, not guidance.

Fear-based resistance:

• Feels contracting and heavy
• Comes with stories about unworthiness
• Is familiar (your usual patterns)
• Disappears when you push through

Guidance-based resistance:

• Feels clear and certain
• Comes with a sense of "this isn't right"
• Persists even when you try to push through
• Is accompanied by synchronistic signs

Learn your own signals. Fear and guidance feel different in your body.

5. Take Aligned Action

Synchronicity isn't a substitute for action—it's guidance for which action to take.

When you receive a sign:

• Acknowledge it: "I see this. Thank you."
• Interpret it: "What is this showing me?"
• Act on it: "What's the next aligned step?"

The universe provides signs. You provide the action.

Common Synchronicity Mistakes

1. Seeing Signs Everywhere (Magical Thinking)

Not everything is a sign. Sometimes a coincidence is just a coincidence.

The balance: Stay open to synchronicity while maintaining discernment. If you're seeing signs in everything, you might be avoiding taking responsibility for your decisions.

2. Ignoring All Signs (Rationalization)

Dismissing every synchronicity as "just coincidence" cuts you off from valuable guidance.

The balance: Stay grounded in reality while remaining open to mystery. If you're dismissing all signs, you might be avoiding your intuition.

3. Waiting for Signs Instead of Acting

Using synchronicity as an excuse for inaction: "I'm waiting for a sign before I do anything."

The balance: Take action and let synchronicity guide your direction. Don't wait for permission—ask for guidance while moving forward.

4. Forcing Meaning

Trying to make random events mean something because you want them to.

The balance: Let meaning arise naturally. True synchronicity has an unmistakable quality. You don't have to force it.

Synchronicity and Business Decisions

Should I Launch This Offer?

Signs of yes:

• Multiple people ask for exactly what you're creating
• Resources and support appear easily
• You feel energized and aligned
• Doors open in unexpected ways

Signs of no/not yet:

• Repeated obstacles and delays
• Feeling drained or resistant
• Lack of interest or response
• Doors consistently closing

Should I Work with This Person?

Signs of yes:

• Easy, flowing communication
• Synchronistic meeting or connection
• Mutual excitement and alignment
• Things fall into place naturally

Signs of no:

• Communication difficulties from the start
• Repeated misunderstandings
• Gut feeling of "off"
• Obstacles to moving forward

Should I Pivot My Business?

Signs of yes:

• Repeated themes or messages pointing in a new direction
• Unexpected opportunities in the new area
• Feeling of expansion and possibility
• Synchronistic confirmations

Signs of no/not yet:

• Just boredom or fear (not true calling)
• Lack of any external confirmation
• Feeling of contraction or escape
• No clear direction emerging

Cultivating Synchronicity

1. Get Present

Synchronicity happens in the present moment. The more present you are, the more you notice.

Practice: Mindfulness, meditation, being in your body, reducing multitasking

2. Ask Questions

The universe responds to questions. Ask clearly and specifically.

Practice: Journal your questions. Speak them aloud. Ask before sleep.

3. Pay Attention

Synchronicity is always happening. You just need to notice.

Practice: Notice what catches your attention. Follow curiosity. Stay alert.

4. Trust Your Intuition

Your intuition is the bridge between inner and outer. The more you trust it, the more synchronicity you experience.

Practice: Act on small intuitive hits. Build trust with your inner knowing.

5. Stay in Alignment

Synchronicity flows when you're aligned with your authentic self and purpose.

Practice: Regular alignment check-ins. Shadow work. Authenticity practices.

6. Express Gratitude

Acknowledging synchronicity invites more of it.

Practice: Thank the universe when you receive signs. Celebrate synchronicity.

The Science and Mystery of Synchronicity

Jung believed synchronicity pointed to something profound: that psyche and matter aren't separate. That there's a deeper order—what he called the "unus mundus" (one world)—underlying both inner and outer reality.

Modern physics, particularly quantum mechanics, has discovered phenomena that Jung would have called synchronistic: entanglement, non-locality, observer effects. The universe is far stranger and more interconnected than classical science believed.

But you don't need to understand the mechanism to work with synchronicity. You just need to:

• Stay open
• Pay attention
• Trust the process
• Take aligned action

When Synchronicity Goes Quiet

Sometimes the signs stop. The synchronicities dry up. The universe seems silent.

This doesn't mean you're doing something wrong. It might mean:

• You're in an integration period: Time to process and embody what you've learned
• You're being asked to trust without signs: Deepening your faith
• You're too much in your head: Drop into your body and heart
• You're forcing instead of allowing: Relax and receive
• You're in a fallow period: Rest and restoration before the next cycle

Trust the silence as much as the signs.

The Sacred Partnership

Working with synchronicity is a partnership between you and the universe:

• You provide: Presence, attention, questions, action
• The universe provides: Signs, guidance, confirmation, support

Neither works alone. You can't just wait for signs without taking action. And action without guidance can lead you in circles.

The magic happens in the dance between doing and allowing, asking and receiving, planning and trusting.

Building a Synchronicity-Guided Business

When you build your business in partnership with synchronicity:

• You make decisions from alignment, not just logic
• You trust timing, not just timelines
• You follow energy, not just strategy
• You receive guidance, not just information
• You co-create with the universe, not just your ego

This doesn't mean abandoning strategy, planning, or action. It means adding another layer of intelligence—the intelligence of the universe itself.

The Invitation

The universe is always speaking. Through synchronicity, through signs, through the meaningful coincidences that pepper your days.

The question isn't whether the signs are there. The question is: Are you paying attention?

Your business doesn't have to be built on strategy alone. You have access to a deeper guidance system—one that knows things your conscious mind doesn't, sees connections you can't, and orchestrates timing you couldn't plan.

All you have to do is:

• Ask
• Pay attention
• Trust
• Act

The signs are there. The synchronicities are happening. The universe is conspiring in your favor.

Are you ready to read the signs?

What synchronicities have guided your business? I'd love to hear about the meaningful coincidences that have shaped your entrepreneurial journey.